Tinder took the app market by storm and revolutionized the dating scene in the process. The brilliance of Tinder may not be how effectively it allows its users to hook up and meet for dates, but rather — the swiping mechanism.
Tinder gets 800 million swipes per day and claims to have created over one billion matches. The wild success of Tinder has continued to spawn the next generation of swiping apps. In fact, the swipe-right/swipe-left for yes/no continues to be adopted by new apps seemingly every day.
Many mobile apps are frequently referred to now as, “The Tinder of this” and the “The Tinder of that,” repurposing the interfaces for nearly every kind of interest and activity there is — a la Next for music, Coffee, Weave, and Jobr for networking or platonic hangouts, BarkBuddy for pet adoption, and even the rival dating app Bumble, which was founded by one of Tinder’s original members.
Despite this growing trend of swiping apps, one key industry has been completely overlooked: Education. Education is worth billions of dollars. Now, naturally you might be thinking tutoring would work well with the swiping mechanism, but an early stage startup Studyhubb is poised to one up tutoring with an even simpler objective — to help students “find their study buddies.”
Studyhubb is capitalizing on the most recent trends in both education and tech to make a truly one-of-a-kind app. It merges the millennial desire for collaborative learning with the look and feel of an online dating app.
Instead of the formality of tutoring, Studyhubb is a peer-to-peer “social studying” app. Its users (namely, college students) appreciate that it enables them to consolidate their academic and social lives, so neither aspect of their life puts a hold on the other.
The average college student spends between 10-13 hours per week studying on top of the hours they actually spend in the classroom. Many also work part-time and full-time jobs. Typically, to keep up with friends, and maintain relationships there’s a dropoff in academic performance. With Studyhubb that’s no longer the case.
“Well, it still feels a lot like a dating app” — is one of the first impressions non-users have of Studyhubb.
Studyhubb Co-Founders Connor Garrett (CEO), Alex Chung (COO), and Richard Fendler (CMO) agree that the app will be perceived in a variety of ways, including as a dating app parading as a studying platform.
“Of course some people are going to use Studyhubb as an innocuous way of approaching classmates for other things. At the end of the day, if it facilitates social interactions and fosters community while helping students perform better, then we’ve achieved our goal,” said Garrett.
“It’s really all about context,” added Chung. “What’s the difference between Facebook and LinkedIn? Obviously, there are a number of differences, but it starts with context. Now LinkedIn users even moderate each other’s content, going so far as to jump down each others throats for posting ‘unprofessional’ updates.”
“Millennials have notoriously short attention spans,” said Fendler, “so we thought ‘why isn’t there an app designed to help them enjoy and stay focused in the area they need it most’ — and that’s where we come in.”
“We really focused hard on keeping the design clean, and simple. Our app will feel very familiar to our demographic because they have spent time on Tinder-style apps, but you know what, ‘if it’s not broken, don’t fix it’ — Studyhubb occupies a unique enough space on its own, that we don’t have to reinvent the wheel,” Studyhubb Chief Creative Officer Jawad Mazhir added.
Studyhubb shares key ingredients with the most successful millennial-focused apps on the market. It’s gamified, simple, and gives its users the rush of discovery — that’s how swiping apps are addictive and ensure users spend large amounts of time engaged with the app. Stylect is a swiping app, which lets you swipe through shoes. In the first few months since it hit the app market, roughly 20 million swipes have been made with the average user swiping over 400 shoes. One user even swiped through more than 43,000 shoes in just a few days.
The motion of swiping is mindless, quick, and requires very little of the user because it perpetually sets up snap judgments, eliminating the fear of making the wrong choice. The next decision is literally just a swipe away.
Studyhubb’s features include more than the basic swiping interfaces such as its meetup style study groups tab, which will help it fulfill the myriad needs of college students. By honing in on the millennial desire for collaboration, Studyhubb is single-handedly starting an education tech studying revolution.