By: Callie Douthit – February 6, 2016
Insights from one hopeful Millennial to the next…
-Be respectful. Know what language is appropriate with your boss, colleagues, clients, and the media. When in doubt, it is better to be more formal than not, especially with the media. This includes being respectful of time—so being on time for meetings, appointments, or calls.
-Take advantage of every opportunity to meet a new connection. LinkedIn should be your best friend in terms of meeting new connections, not Tinder. When you make a connection, you should be adding them to some sort of digital Rolodex. Not only that, but you maintain those relationships and foster them with continue communication in the future. If you can’t remember their name, odds are they won’t remember yours…so make sure they remember! In terms of reporters, it is beneficial to try and grab a coffee or chat in their office if they are willing to meet. From there, you may be able to get better responses from pitches if they remember your face and name.
-Don’t be afraid to take things a step further or initiate action. Given your work environment, you shouldn’t be afraid to take tasks a step further, or initiate something on your own, without the constant direction of a supervisor. If you do have a hovering supervisor, it doesn’t hurt to ask or suggest any tasks that may need attending to when your assigned task is done. The PR industry moves fast, so if you find yourself sitting their idle with no assignment, use that as an opportunity to express to your boss or supervisor that you are willing and able to pick up some more work.
-Use your tech skills for good, not distractions. Showcase your social media skills, appropriately. This means using your expertise to somehow better your job process in PR, not to help you distract from it. If you have finished an assignment, ask if there is anything you can do to help—do not just sit there and assume it’s time to check your Instagram.
-Show interest, passion, and gratitude. Break that narcissism stereotype and be a go-getter. Make things happen for yourself, but do not forget the important people who helped you along your journey. And yes, this does include your parents!